These terms were updated and effective as of 14th of March 2013.
1. Why is my information needed?
Dentrix Ascend products are web based; because of this they may require the use of first and last names, billing contact information, a password and a valid email address as a login. Therefore, at a minimum, we may require such necessary information in order to establish your account with us.
2. What information does Dentrix Ascend gather/track and how is it used?
PERSONAL INFORMATION: Information gathered at www.dentrixascend.com is done so on a voluntary basis. We collect personal information from users including (at a minimum) first and last names, an email address to be used as a login, and a password as well as comments on blog postings and press inquiries. The service requires Dentrix Ascend to collect billing contact information and a credit card number which will also be verified to ensure it is accurate. Your email address may be used to send you periodic product newsletters, offers and usage tips from Dentrix Ascend. We use the collected information to deliver services, process payments, update our records, communicate with you about products and services, and generally maintain your accounts with us. Because of our commitment to present the best possible product to all our users, we track services used by our individual users as well as all information pertaining to user satisfaction. To ensure the quality of our product, we reserve the right to maintain evaluation and feedback records.
BUSINESS INFORMATION: Information that is collected by our Services is considered confidential Business Information. Business Information includes patient data, unique identifiers (such as DEA or NPI numbers), files, and any other business information you provided when using the Dentrix Ascend Services. We will collect and use Business Information only as necessary to appropriately support the Service, for the purpose of anticipating, diagnosing, supporting or resolving any problems that might limit or disrupt the quality of our customers’ service experience or as required by law. We do not build or give access to administrative tools that would allow Dentrix Ascend employees to view business information.
PARTNERS: In some cases we provide the Services or sell product lines jointly with other businesses. For these co-branded offerings in which a third party is involved in your transactions, we will sometimes share or jointly collect customer information related to those transactions with that third party. On the registration page we will state who is collecting or receiving the information and whose privacy statement governs its use so that you will know at the time you create your account exactly how your information will be used.
AFFILIATES: We may sometimes share or jointly collect information with our parent entity (Henry Schein, Inc.) and the wholly owned subsidiaries and affiliated divisions of our parent company entity.
SESSION RECORDS: To maintain our quality of service and to assist in the analysis of product performance, we may also gather data on connection information, including the timing and size of all packets sent over the Internet during a session. The gathered information is used only to ensure the highest quality experience possible when using Dentrix Ascend products.
SECURITY INFORMATION: Dentrix Ascend also collects certain standard information about your computer for security and identification purposes. This information may include: IP addresses, domain names, access times, cookies and other unique identifying information of machines that have our software downloaded and installed on them. This information is used for the operation of the service, to identify and protect our customers and to control unauthorized use or abuse of our services. All information is encrypted during transmission and is stored securely within our servers.
SURVEYS: In addition to required member information, we may conduct surveys and ask users to volunteer demographic information to be used on an aggregate basis for internal market research and joint research projects with outside companies involved in product development. We use such information to better focus our product and personalize the scope of services offered to each individual user.
WEB ANALYTICS: We continuously improve our websites and utilize different web analytic tools to help us do so, such as cookies. We are interested in how visitors use our websites, what they like and dislike, and where they have problems. In our use of web analytics we do collect GeoLocation data, but it is only on an aggregate basis and not tied to any individual. These tools may be provided by third parties in order to assist us in collecting the information.
We have no control over the use of third party tracking technologies after they are placed on our site. The Help section on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.
3. With whom does Dentrix Ascend share the information?
Occasionally we send offers to select groups of Dentrix Ascend customers on behalf of other businesses. When we do this, we do not share your personal information with the other businesses.
Except in the limited instances as stated above, we will never voluntarily share personally identifiable information with any third party without the user’s express consent or unless compelled by applicable state and federal laws. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.
Dentrix Ascend does not control the practices of our affiliates. If you have questions about how affiliates use the information gathered when you link to them, please read their privacy policies or contact them directly.
4. How can I review, correct and update my personal information?
If you wish to change, review or delete your personal information, go to your “Settings” area. There you can access or update the personal information and account history we have on file. Please contact us at firstname.lastname@example.org if you need assistance in updating or reviewing your information.
To request removal of your personal information from the Dentrix Ascend blog, contact us at email@example.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Dentrix Ascend will respond to your request to review the information we have on file for you within 30 days.
5. How does Dentrix Ascend protect my information from loss, misuse or alteration?
Dentrix Ascend uses industry-standard efforts to safeguard the confidentiality of personally identifiable information, including encryption, firewalls and SSL (Secure Sockets Layer). Nevertheless, we remind you that no security measure is perfect. Dentrix Ascend is not liable for loss of passwords due to user carelessness. If you lose control over your password, you may lose control over your personally identifiable information. If you believe your password has been compromised, we recommend that you immediately change your password. For information on how to do this, please see item number 4 above.
6. Can Dentrix Ascend be used by minors?
We care about the safety of children and understand that they have special privacy needs. Therefore, we do not accept registrations from children. Registrants must be 18 years of age or older to set up a Dentrix Ascend account and post information to the Dentrix Ascend Services.
7. How long does Dentrix Ascend retain data?
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, HIPAA data retention policies, resolve disputes, and enforce our agreements.
8. Who can I ask if I have additional questions?
For additional inquiries about the privacy of your information, you can contact our Customer Support team via email at firstname.lastname@example.org, by calling 855.232.9493 or by writing to us via regular mail at: Henry Schein, Att: Dentrix Ascend, 1220 South 630 East Suite 100, American Fork, UT 84003.PDF Version