If you have been to a practice management course in the last 20 years, somebody has told you about rocks, sand and water. Place the big procedures first, pour in the medium ones, trickle in whatever fits. It is a good image, and it is not wrong; the big cases really do have to go down first. My problem with it is that it stops there. It tells you the order to fill a day in and nothing at all about where the doctor has to be while you are filling it. So, you follow it faithfully, but at 6PM, you’re still under goal even after a very busy nine hours, and you have no idea which hour you lost.

The gap is in the model, not in your team. It treats a schedule as a container to be packed efficiently, and a schedule is not a container. It is a plan for where the doctor needs to be, hour by hour, and it needs to be built that way from the start.

That shift matters more than it sounds. A container has one shape, and every practice pours into it the same way. A plan gets built around the doctor you actually have, how fast he preps a crown, how long a root canal really takes him, and what time of day he wants his hardest case. Two good doctors can need two different templates, and neither of them is doing it wrong.

Which brings me to the thing I should say plainly, because the rest of this article assumes it. Every practice needs a template. This is not a suggestionor a starting point you drift away from by March. You need an actual drawn schedule with what goes where. It doesn’t matter if you’re a solo practice, six doctors, brand new, or thirty years in. If you're opening a blank day and filling it with whoever calls, you're filling a container and hoping, and you'll keep wondering why your busy days aren’t turning into good days.

Nobody wants to name the number

Nobody enjoys this part, so most practices skip it. Before you template anything, you have to decide what the doctor and the hygienist each need to produce in a day. That number is harder to set than it sounds, and the mistake most practices make is setting it in UCR. Your fee schedule is not what you get paid. Build the goal on what is attainable at your contracted rates, adjusted net, after the write-offs. A day drawn to produce $20,000 in UCR might collect $12,000, and a team chasing a number that never arrives in the bank stops believing in the number.

If you are under an umbrella network your fees are reasonably consistent across carriers, which makes this easier. If you are not, you do not need a spreadsheet to work it out. Run a fee report on your last hundred crowns and look at what actually came in. That gives you a real average for what a crown slot produces, and you can do the same for implants, root canals and fillings. Build the day from those numbers and the goal is grounded in what your own payor mix pays you, not what you wish it paid.

Then get that number onto the schedule where you can see it. This is worth pushing your software for. Ascend shows production after adjustments right on the day, so the total you’re looking at all morning is expected net, not a gross figure you'll have to discount in your head. It changes how the day gets scheduled. When somebody is deciding whether to squeeze in another appointment in, they can see what the day is actually going to collect instead of guessing. You can still run an adjustments report at month end, and you should, but a report tells you what happened, and the number on the schedule tells you what is going to.

Now nudge it up. Set it slightly above what you're comfortably doing. If you hit it every day without trying, it's not a goal. Set it high enough that the team has to reach, then help them reach it.

And let me be clear about what the number is not. It is not a quota on anybody. It is a target for how the day is built, not a tally each person has to hit. Every patient gets the care their mouth actually needs, no more, and never less because the schedule was short that afternoon. The moment a production number starts deciding what goes in a treatment plan, you have stopped running a practice and started running a store.

Some procedures let the doctor step out. Some do not.

If you take one thing from this article, it should be this. Some procedures let the doctor step out of the room, and some do not, and that single fact should drive your entire template.

When a patient is numbing, that's free time-- a perfect window for an exam in another chair. But a doctor placing an implant isn’t going anywhere, and neither is a doctor mid-filling. Sort your blocks by whether they release the doctor, and place the ones that don't first.

You cannot sort this by procedure name, though, and trying to will cost you. Implants and fillings are the hardest to walk away from Crowns and root canals are different: the beginning holdsthe doctor, but the end of a crown prep and certain points in a root canal free them up completely. The column needs to be sorted by where inside each block the doctor’s hands are actually needed.

Nobody gets the first template right

The mechanics are simple enough: big blocks down first, protected slots next, everything else around them. That part takes an afternoon. It’s everything around it that nobody warns you about.

Build it around the doctor you actually have. Some want their surgical cases first thing while the day is quiet. Some can't do a long case before lunch. Some are quick on crown preps and slow on root canals, so the block lengths aren’t the same as another practice. Some need 10 minutes between big blocks, and some would rather run straight through. Don’t make the doctor fit the schedule. Make the schedule fit the doctor. A template that fights how they actually work will be abandoned within a month, and everyone will blame the template.

I also recommend you not build it during a working day. Not between patients, not at lunch, not in the twenty minutes between a seat and a hygiene check. Every decision depends on the ones around it, so the moment you get interrupted you lose the thread and start over. Close the office early, come in on a day you're not seeing patients, or stay after everyone has gone home.

It should also be completed with more than one person. You want to build the template with somebody who works well with you and sees a different part of the day than you do. For example, whoever runs hygiene knows where the recall pressure buildsand whoever answers the phone knows which requests they turn away every week without ever mentioning it. You won't think of those things on your own, and those are the details that break a template in its first week.

And be ready to tear it up, because you probably will. You might get most of the way through, find that the last piece doesn’tt fit, and have to move something you thought was settled. That's normal, and it’s often a sign the template is close, not that you did it wrong.

When you think it's finished, leave it for a day or two before you implement it. Look at it again with fresh eyes, and walk a normal week through it in your head. The problems you find sitting at your desk are much cheaper than the ones you find on a Tuesday morning.

Put your own fees on it

Now go and put your own fees on a day like that. Fair warning: this is where it stops being an interesting idea and starts being a slightly uncomfortable one.

This is also an ideal day, and you should read it as one. Think every block filled, nothing running long, no cancellation at eleven. You won’t get many of these. The point of drawing it is to know where the doctor needs to be, and not put him in three places at once.

Your numbers will be nothing like mine, and that's fine. Do the exercise anyway. Until you've seen what a well-built day is worth, you have no way of knowing what a badly built one is quietly costing you.

Then multiply it out, because that is the number that should change how you think about this. Four days a week, forty-eight weeks a year, one dentist running that schedule produces about $3.9 million. Five days and it is nearly five million. That is one doctor, two hygienists, an assistant column, and a room you probably already have.

Before anybody writes to tell me this is fantasy, three honest caveats: You will not sell an Invisalign case every day, so take the $5,200 out, and the day is still $15,035, which is a good day by any measure. Those figures are already net of adjustments, which is the only way I know how to look at a day; a gross number just tells you what you would have liked to earn. And no practice books a perfect day every day.

But the gap between that number and what you're actually doing is almost never a marketing problem. It is a scheduling one, and it’s the cheapest thing on this list to fix.

And then look at the assistant column, because that is this entire article in one place. Over six thousand dollars, and the doctor is barely in it. Whitening appointments at $350 each. Child prophies for the under-eights. An Invisalign scan, where the assistant does the scanning and he only comes in to review it and have the conversation—one a day at $5,200 is worth more than half of everything he does with his hands all day.

One last thing on that day, and it is the one people cut first: the four-thirty slot. It exists because the three-thirty new patient needs her exam before she leaves, and if nobody drew it, she would not get one. On a day that appointment is empty, it becomes a treatment plan presentation or a free second opinion instead. Either way it produces nothing today. Put it on the schedule anyway. That slot is where the implant cases and the full-arch cases come from, and if you only book what pays today, you'll run out of things to book.

The slots you do not protect will not be there

Here is a rule I will not bend on. New patient appointments and SRPs get dedicated slots, and those slots do not get scheduled over. Each hygienist should get one to two SRPs a day. If you don’t block them out and protect them, they won’t be there when you need them. That’s not a warning. It’s just what will happen.

The two are worth protecting for different reasons. SRPs are the highest production hygiene does. New patients are the only appointment that brings you somebody who was not already yours. Neither one will fight for its slot. That's why they lose it.

Our rule is that a block stays protected until 48 hours out. Inside that window, it can be released.

But "released" does not mean anything goes, and this is where most templates fail. Drop a filling into an open crown block, and it looks fine. Book a new patient exam at the same moment, and it is no longer fine, because now the doctor is expected in two operatories at once. Whoever fills an open slot has to be reading the template as a map of the doctor, not as a list of empty boxes.

Hire a scheduler who thinks

This is the part I would underline twice. The template is a firm guide. Not an instruction sheet. Whoever schedules has to look at where the doctor already is at that hour before they put anything in a slot. A filling block being open does not mean the filling can go there. For example, if the doctor is starting an implant in the other room at the same time, it won’t fit. The template tells you the shape of the day; the person booking has to supply the judgment.

And the closer you get to the day, the more that judgment matters. A schedule you're filling three weeks out can follow the template exactly. One you're filling at four o'clock for tomorrow morning – not so much.  The template is there to protect the shape of the day, not to stop you filling it. Last minute, the scheduler stops matching slots to labels and starts asking one question: can the doctor physically be in both places at once? If yes, book it wherever it fits.

Hire for that. And if you already have somebody who does it, tell her you noticed. A scheduler who follows the template literally will build days that look right on screen and fall apart by ten. A scheduler who thinks about where the doctor physically is will protect the whole practice every single day, and most people never notice they're doing it.

Build two templates, then alternate

Run one template, and every patient gets offered the same handful of times. You will hear about this, usually from the front desk, and usually in a tone. Somebody wants a crown, but the only crown slot you have is ten in the morning, every single day. Build a second template, same structure, same protected slots, procedures at different hours, and alternate them day to day. Monday runs template A, Tuesday runs B, Wednesday back to A. Two templates and you have doubled the times you can offer without changing anything about how the day is built, and a patient who can only come at eight has two shots at it in the same week instead of one.

And a few slots have to survive the rotation no matter which template is running. At least one new patient appointment at eight in the morning, and at least one at three-thirty, on both templates. Those are the two times working people can actually come, and if you do not deliberately protect them, you will find you've offered a new patient nothing but eleven and two for a month. Those are the appointments you lose to the practice down the road that had a late one open.

The hygiene template will not pay you back for six months

Here is the one thatthrows people off. If you are pre-appointing recall properly—and you should be, at the end of every visit, before the patient walks out the door – your hygiene schedule is already full six months ahead. Which means the day you finish a new hygiene template, you can't use it. Every one of those slots is already spoken for by somebody who booked it in February.

So, the new template starts on the first open day and works forward. The doctor's side can be changed in a week or two. Hygiene takes two full recall cycles before the schedule actually looks like the plan.

Get that in front of everybody before you start, because six months is long enough for a team to decide it didn’t work. It did. You just can't see it yet.

Two things will shorten the wait. Move the protected SRP and new patient slots first, because those are the ones you can carve out of the near term without calling anybody. And any time a recall patient reschedules on their own, land them in the new template rather than the old one. You'll convert a surprising number of weeks that way.

What I would not do is call 200 people and move them. You will spend a month on the phone, annoy patients who were perfectly happy, and lose some of them to the reschedule. Just let the old schedule run out. 

A gap is not a buffer. It is just a hole.

We hold two emergency slots a day: one mid-morning and one mid-afternoon. They live in the doctor's interruptible column, and the morning one sits inside the milling window,. What protects them is not a separate column, it's that they're drawn on the template with a name on them. A gap gets filled by Thursday. A slot that says emergency does not.

Those two slots earn their keep three times over. They are your same-day openings.They catch the pain call that comes in at eleven and give a cancellation somewhere to land. And they're the front end of your biggest cases, because people in pain need root canals, crowns, extractions and implants, which is exactly what your protected blocks are reserved for. Those two little slots are where some of your largest cases come from.

It should take a genuine "there is no possible way" to turn away an emergency. Ask whether the patient is in pain. If they are, bring them in, stay late, pay the overtime, and do what you have to. Even if all you do is get them comfortable and send them home with a prescription, that's a good day's work.

The visit itself produces almost nothing, and I don’t care. What follows produces for years. Somebody who was in real pain on a Tuesday and got seen remembers it, tells people, and brings you their family. There is no marketing you can buy that does what that does.

If they are not in pain, schedule them a day or two out, and tell them to call immediately if pain starts.

When the day falls apart, move people

And then there are the days when none of this holds. Your ten o'clock runs forty minutes over and the whole thing slides. Something breaks, a case is harder than the scan suggested, an emergency lands at the worst possible hour. The template can’t prevent that. What it can do is let you know exactly who is affected and how far the damage runs, so you can do something about it while there is still time.

And the thing to do is call people and move them. Not squeeze them in behind a delay, and not seat them and hope. Patients are almost always happy to be rescheduled and almost never happy to wait. Somebody who gets a call at nine-thirty asking if they can be rescheduled  hangs up thinking you are organized. The same person sitting in your reception room for an hour is telling somebody about it that night.

Make the call early. The moment you can see the day won’t hold, start moving people, do not wait until they are already in the building. And be specific when you call: "We’re running about forty minutes behind. I can move you to two o'clock today or Thursday morning. Which is easier?" People say yes to a choice.

Somebody will still be annoyed. When they are, tell them the truth: we give every patient our complete attention, and sometimes that means something takes longer than we planned. We do exactly the same thing for you. Most people hear that and settle, because they would rather be at a practice that runs late for the person in the chair than one that runs on time by rushing them.

Move the ones you can move, and protect the ones you cannot. A new patient exam is the worst appointment to make somebody wait for,, but a recall patient who has been coming for nine years will forgive a delay. Move the recall, protect the new patient.

Of course, same-day openings cut both ways. Sometimes a crown block cancels at ten and nothing fills it, and you have an hour you didn’t ask for. You'll work the call list and try to pull treatment forward, and some days none of it lands. Don’t spend the rest of the morning grieving over one empty square on a screen.

Have a to-do list written ahead of time, because nobody invents good use of an hour while they’reannoyed about losing it. Ours: catch up the charting, and if that takes more than a few minutes per patient, build clinical note templates so it doesn’t. Plan the implant and surgical cases that are already booked. Send the lab work, and chase what hasn’t come back. Count inventory, and put the order in. Handle the equipment maintenance nobody gets to on a full day. Do the CE that's sitting half-finished.

Every one of those has to happen anyway, and every one of them is currently being done badly at the end of a long day or on somebody's weekend. An unexpected hour is the cheapest time you'll ever have to do them properly.Unfilled time is not lost time if you decided in advance what it becomes.

It all comes back to chair time

If you strip everything else away, it comes down to one idea. The doctor's chair time is the constraint, so anything that produces without spending it raises your ceiling. 

Find the production that dosn’t need the doctor’s hands, and the schedule stops being a container you fill and becomes a plan that pays. You'll still have bad Tuesdays. You'll just know why and what to move.

Here's the part nobody tells you about scheduling this way, and it took me a while to believe it myself. Build the template, hold it, and keep improving it, and the production goal stops being something you chase. It arrives. Not every day, but regularly, and without anybody having to make it happen in the last hour.

That's the part I care about most. A practice that hits its number on the schedule doesn’t have to hit it on the patient. No hard closing. No treatment plans that are more aggressive than the mouth called for. No coordinator under quiet pressure to convert somebody who was not ready. When the day is built to produce, you get to treat people at the pace their teeth actually need, and that is a much better practice to work in, and a much better one to be a patient at.

About the Blogger

Headshot image of Amanda Bell.

Amanda Bell

Business Manager and Owner, Bell Family Dentistry

Headshot image of Amanda Bell.

Amanda Bell

Business Manager and Owner, Bell Family Dentistry

Amanda Bell is the co-owner and Business Manager of Bell Family Dentistry, where she partners with her husband, Dr. Brent Bell, DDS, to foster a practice built on honesty, trust, and exceptional care. She leads a dedicated team focused on patient comfort and seamless office operations, ensuring every visit feels reassuring from start to finish. A devoted mother of three children on the high-functioning end of the autism spectrum, Amanda brings compassion, resilience, and a deep commitment to family into every aspect of her work.